contextual prototype
What is a contextual prototype?
→Prototype to verify if users perceive value in the story
Websites, TV commercials, catalogs, instruction manuals, etc.
Video and image processing
Promotional Video
handling instructions
Only the innovative parts are explained, while the rest of the product is used from conventional products.
Magazine ads
Replace the advertising page in the magazine with that of the product in question.
User Perceived Value: Design, Function, Story
Design → design prototype.
Function → functional prototype.
Story → Contextual Prototypes
Recognize in this order
Contextual prototypes are prototypes of whether the user perceives value in the story
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